Manufacturing a New Identity to Reinforce a Century of Brand Equity

A small Texas-based manufacturer of custom vessels and tanks has been around for 100 years, but unfortunately so has its old identity. With a deeper dive into their unique value proposition, we were able to build a new brand identity that is reflective of its legacy.

In an industry that is pretty cut-and-dry, Wendland Manufacturing needed to show what value they bring to the table for their customers as a supplier. Through carefully crafted messaging, new identity, look-and-feel, and website (in progress), we were able to reinforce the strength that Wendland Manufacturing brings to each relationship.

The result is an identity that reinforces the brand legacy that Wendland Manufacturing has retained for the past 100 years.