INDUSTRIES

Accelerating Revenue Growth for All Stages of a Brand from Funded Startup to Enterprise

Organizations in different stages of a business life cycle (funded startup, growth, expansion, maturity/exit) have specific sales and marketing needs that are critical to growth. Whether it is working directly with the CEO/founder(s) or an internal marketing team, we bring deep industry knowledge and experience in working with brands to help accelerate revenue growth.

Private Equity Partnerships

Since the late 2000s, we have worked closely with middle-market private equity firms and their portfolio companies to ensure their brand is strategically positioned, differentiated and aligned to support growth and/or expansion.

Because of our partnership with private equity firms, we have gained tremendous experience working with organizations in the biotech, construction, energy, industrial, management consulting, and SaaS sectors.

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Funded Startup

Funded Startup Challenges

Funded startups spend the majority of their time and resources testing and validating their products and/or services within their target markets. However, many times they lack the skillsets, knowledge, and processes to create a professional brand identity (i.e. brand architecture, positioning/differentiation, messaging, logo, communication templates, collateral system, website, etc.) to properly reflect and support the company’s growth goals.

 

Brand perception is crucial for attracting and closing new customers (revenue growth).

How We Can Help

Brand Identity – logo, look-and-feel, templates, collateral system, brand standards


Messaging
– positioning/differentiation that reflects the brand’s value proposition


Website
– information architecture, design, development, SEO best practices


Marketing Campaigns
– digital marketing campaigns (email and social) to drive lead and demand generation


Marketing Collateral
– brochures, product sheets, and presentations/pitch deck to support sales team (sales enablement)

 

We work directly with the founder(s)/CEO and their management team (including fractional advisors) to refine its value proposition and then lay out the brand architecture, messaging platform, and ultimately the brand identity system and website to establish a strong brand presence as a thought leader in its space.

Growth

Growth Stage Challenges

Growth stage companies face an array challenges that require the attention of the founder/CEO and executive management team: managing increasing levels of revenue, attending to customers, dealing with competition, onboarding/integrating an expanding workforce, and creating a culture of cohesion to execute on the business strategy.

 

This can stretch the existing management team thin and allow important marketing and sales initiatives to be overlooked, delayed, or poorly executed.

How We Can Help

Brand Identity – logo, look-and-feel, templates, collateral system, brand standards


Messaging
– content aligned with value proposition to support sales


Website
– information architecture, design, development, SEO best practices


Marketing Campaigns
– digital marketing campaigns (email and social) to drive lead and demand generation


Marketing Collateral
– brochures, product sheets, and presentations/pitch deck to support sales team (sales enablement)

 

We do this by working directly with the founder(s)/CEO and their management team (including fractional advisors) to fill marketing and communications skills gaps to ensure campaigns and sales enablement resources are delivered on a regular basis to support the revenue plan.

Expansion

Expansion Stage Challenges

Expansion staged companies face a different set of challenges from growth stage companies, as they begin to think about expanding their product or services offerings and/or entering new geographic markets.Success in product or market expansion requires careful planning – and it may mean a departure from the playbook that got you through the growth stage.

 

Expansion stage companies also become better at planning and managing product life cycles and using research to inform decisions as to which product and markets to target and how best to serve them.

 

Expansion stage companies also become more intentional about data collection and integration to guide marketing and sales campaigns and personalize messaging for conversion.

 

Amidst all of this, the executive team must not ignore the existing customer base that continues to fund the business – and this means finding new ways to engage them and deliver value.

How We Can Help

Product/Service Branding – brand architecture, naming


Marketing
Campaigns – digital marketing campaigns (email and social) to drive lead and demand generation


Trade Shows/Events
– strategy (pre-show, at-show, post-show), exhibit design, promotions, marketing collateral


Marketing Collateral
– brochures, product sheets, and presentations/pitch deck to support sales team (sales enablement)


Explainer Videos
– animated videos for storytelling, demos, processes, and instructions

 

We help expansion stage organizations expand their market and product potential, while simultaneously engaging existing customers to accelerate revenue growth. We do this by working with the executive management team (including fractional advisors) and in-house marketing teams to fill both project needs and ongoing brand, creative, and production resource gaps to support revenue growth.

Maturity/Exit

Maturity/Exit Challenges

Maturity/Exit stage organizations are often at a crossroads to either continue growth or exit by selling the company.

 

For businesses that have reached their maturity stage, continued growth may require relaunching the brand to appeal to new markets and reinvigorate employees, vendors, and industry analysts.

 

Doing this right requires fresh eyes and thinking to identify opportunities that may go unnoticed. For maturity stage businesses that wish to merge or exit, positioning the company for maximum valuation is critically important.

 

This may include refreshing the brand (visual identity, positioning, messaging narratives) to appeal to wider range of potential suitors.

How We Can Help

Brand Integration – brand playbook to ensure acquisition of additional businesses and expansion of new business units are aligned with the parent brand


Collateral Library
– a suite of marketing and communication templates used for sales enablement to take the load off in-house marketing teams


Marketing Campaigns
– demand generation through digital marketing campaigns that demonstrate continued thought leadership (emails, social, white papers, eBooks, etc.)


Marketing Collateral
– brochures, product sheets, and presentations/pitch deck to support sales team (sales enablement)


Explainer Videos
– animated videos for storytelling, demos, processes, and instructions

 

We do this by working closely with the in-house marketing teams and/or fractional marketing advisors to support revenue and business growth goals. A schedule of mile stones and check points are put in place to ensure none of the initiatives fall through the gaps caused by distraction of daily marketing and sales activities.

See Our Work

Brands We Have Worked with

  • Cyxtera
  • Insight Equity
  • Wendland Manufacturing
  • Peterson Beckner Industries
  • Myriad Genetics
  • BNSF Railway
  • Baylor Scott & White Health
  • Celanese
  • Sabre
  • VIA
  • TXU Energy
  • Nissan
  • Infiniti
  • HomeTeam Pest Defense
  • Children’s Health

Additional Brand Experience

  • Action Fire Pros
  • Art of Green®
  • BCIU
  • CPS Energy
  • Credera
  • Dean Foods
  • Everest Group
  • GetThere
  • Haystack ID
  • Hostess Brand
  • la Madeleine
  • Motorola
  • PEER 1 Hosting
  • Port San Antonio
  • ProPath
  • Prophet Equity
  • Remington Hotel
  • TGC Parts
  • Top Gun Ventures
  • Winstead PC