ACC Companies

Brand strategy, messaging, information architecture, website

ACC

Building One Cohesive Brand

Three subsidiaries of the ACC family of companies were operating independently, and they needed to come together as one ACC brand moving forward. Even though a new website was needed, we knew that a deeper dive into their brand architecture was critical in constructing the new ACC Companies brand.

ACC
ACC

To ensure the new ACC Companies website has a solid foundation, we began the work by digging into their value propositions and worked closely with the executive team on a brand strategy. From there, we developed a brand and messaging strategy that drove the efforts on messaging, information architecture, and design for the new website.

ACC
ACC

By following a strategic process that uncovered their core values and differentiation, the new website not only united the three companies, but it also helped reposition the new ACC Companies brand as a leader in the construction industry.

ACC