Three subsidiaries of the ACC family of companies were operating independently, and they needed to come together as one ACC brand moving forward. Even though a new website was needed, we knew that a deeper dive into their brand architecture was critical in constructing the new ACC Companies brand and consolidated website.
To ensure the new ACC Companies website has a solid foundation, we began the work by digging into their value proposition and worked closely with the executive team on a brand strategy. From there, we developed a brand and messaging strategy that drove the efforts on messaging, information architecture, and design of the new website.
By following a strategic process that uncovered their core values and differentiation, the new website not only united the three companies, but it also helped reposition the new ACC Companies brand as a leader in the construction industry.