As a boutique executive retained search firm, Top Gun Ventures’ old identity wasn’t making the cut in reflecting their value proposition in a very competitive space. They needed an elite team to help align their brand identity to who they are, and we were hired for the task.
We started the process by first uncovering their core values by interviewing the firm’s partners and several clients to understand what makes Top Gun Ventures a different kind of executive retained search firm. From there, we then developed a comprehensive brand strategy that includes a messaging architecture platform that would be used to tell their brand story.
By using the brand strategy and messaging architecture as a foundation, we developed a comprehensive brand identity system and website that reinforce why Top Gun Ventures is a GameChanger in the executive retained search space.
Because of the due diligence of following a proven process, we were able to deliver a game-changing brand identity that helps Top Gun Ventures stand out amongst a saturated executive recruiting market.