Marketing Campaign to Empower Lives and Drive Conversion

Myriad Genetics is a biotech company whose mission is to advance health and wellbeing for all, empowering every individual by revealing the answers inside each of us. In light of Breast Cancer Awareness month in October, Myriad Genetics tapped into our DNA to help them create a digital marketing campaign that will not only impact their campaign’s conversion rate, but also the lives it touches.

Our assignment was to develop a digital marketing campaign by working closely with Myriad Genetics’ marketing team to promote MyRisk™ + RiskScore®. With Myriad having gone through a recent rebrand, the campaign had to adhere to new brand standards, while taking an impactful design and messaging approach. The work done includes campaign strategy, messaging development, design for social ads, and landing pages.

The campaign launched without a hitch and has shown great results. Within the first two weeks, the new landing page has achieved a dramatic improvement in conversion rate compared to the previous version.

As a result, the newly established design and wireframes are being used to develop additional landing pages for other campaigns. In this highly rewarding project, the powerful combination of clear messaging and impactful design made a difference in both the campaign’s conversion success and the number of lives it touched.