As a tech startup in the digital logistics space, haulme needed to generate brand awareness and leads quickly to compete. To help haulme establish a clear marketing road map, we had to think long terms on how to get them there.
We started the journey by developing a strategy and integrated marketing plan to help haulme build brand awareness and generate leads in the freight logistics space for shippers and carriers alike.
The strategy and plan called for an integrated marketing effort consists of content and campaign strategies, LinkedIn social selling strategy, drip email campaign targeting shippers, PPC and banner ads, direct mailers, white papers, explainer videos, and public relations.
As a result of the strategic process, the work for the brand is laid out for the long haul on a short notice, to ensure the organization stays on course through its marketing efforts.