Manufacturing a New Identity to Reinforce a Century of Brand Equity

A small Texas-based manufacturer of custom vessels and tanks has been around for 100 years, but unfortunately so has its old identity. With a deeper dive into their unique value proposition, we were able to build a new brand identity that is reflective of its legacy.

In an industry that is pretty cut-and-dry, Wendland Manufacturing needed to show what value they bring to the table for their customers as a supplier. Through carefully crafted messaging, new identity, look-and-feel, collateral, and website, we were able to reinforce the strengths that Wendland Manufacturing brings to each relationship.

The result is a new identity that reinforces the brand legacy Wendland Manufacturing has retained for the past 100 years. The new website has become a lead generator as prospective customers are filling out the form to request for quotes on a regular basis.