For the past 40 years, CCA (Communication Counsel of America) has helped leading national and multi-national organizations use open, honest, and forceful communication to navigate high-risk challenges and achieve high-stakes objectives. Unfortunately, its old identity did not reflect that legacy, and it was time for a guided and strategic rebranding effort.
In order to create a new brand that reflects the CCA legacy, we emerged ourselves with the leadership team by asking strategic questions about their business, values, and vision to come up with a solid brand strategy as a foundation to serve all work moving forward.
Carefully articulated words were critical in communicating the CCA brand in messaging that is supported by a newly designed identity system, look-and-feel, commissioned illustrations, marketing collateral, and website.
Because of the guided process, the new CCA identity now reflects the legacy that the organization has built in the past 40 years. In addition, it also gave CCA the platform to continue that legacy in the next 40 years to come.