When commercial cleaning specialist Calgar Enterprises came to us with the goal of polishing up their brand, we knew they needed more than a clean-up.
After analyzing their current brand position and thoroughly researching the industry, we created a comprehensive brand strategy for the company. The strategy’s first recommendation was to develop a new name that better captures the company’s strengths and market position. This new name, Coda Clean, reflects the importance that the company’s work plays in its clients’ businesses.
A significant part of Coda Clean’s work is preparing commercial construction projects for occupancy. And just as a “coda” is a section at the end of a song that ties the composition together, Coda Clean puts the finishing touches on their clients’ work and helps ensure their success.
With the new name in place, we then created a new logo, identity system, message architecture, marketing collateral, and website. The entire system works together to convey that Coda Clean delivers a higher level of clean with better service and maximum dependability. In short, they don’t just make it clean, they “Make it Coda Clean.”
The new brand identity elevates Coda Clean to the next level by clearly establishing the company’s brand position and emphasizing the unique qualities that differentiate the company from its competitors.