When Emerald Transformer needed to make a spark about the new company formation from several companies it has acquired, we knew it would take more than a simple email announcement to get powerful results.
It was clear that an integrated marketing campaign was essential, and we started the work by first developing a brand message architecture. From there, we then created a digital marketing campaign to announce the new company which included various emails that linked to a newly developed landing page with specific messaging about the new company formation.
In order to strengthen the new brand and its marketing outreach, we also developed new branded materials such as Word and PowerPoint templates, business cards, marketing collateral, exhibit booth, direct mailers, white papers, and additional digital marketing campaigns.
The result was an integrated branding and marketing effort that transformed the Emerald Transformer brand, and gave the organization the power to reach prospective customers like never before.