Rebrand to Capitalize on a Growing Industry

Superior Silica Sands, a leading supplier of high quality white/Ottawa and native Texas sands for diverse applications, was growing expediently in the oil & gas sector back in 2013 due to market demand, was in need for its brand to reflect the new company’s direction.

After conducting a comprehensive brand strategy exercise with the executive team, it became clear that Superior Silica Sands needed to focus solely on the frac sand market in its positioning, messaging, and marketing.

Using the newly developed brand strategy as the foundation, we enhanced their existing logo combined with a new comprehensive identity system that includes branded materials such as business cards, brand standards guide, PowerPoint and Word templates, marketing collateral, and exhibit booth. Professional photo shoots were also conducted to provide fresh images that were used as part of new website design and development.

The result is a renewed focus of the company’s new direction that is reinforced by a new positioning, identity system, messaging, and website.