Children’s Health

Identity, look-and-feel, brand standards, marketing collateral, exhibit, outdoor, microsite

Children’s Health Centennial

Celebrating a Legacy Brand in Healthcare

Our strategic partner QMobius was asked to generate publicity and awareness for Children’s Health’s (formerly Children’s Medical Center) centennial celebration, and we were brought in as the specialist to create a cohesive identity system to celebrate the legacy of the hospital network that has so much history in the Dallas/Fort Worth Metroplex.

Children’s Health logo – original
Children’s Health logo – centennial
Children’s Health outdoor banners

By working closely with QMobius’ and Children’s Health’s marketing team, we developed a comprehensive identity system and look-and-feel that would be carried across all internal and public-facing marketing and communication materials.

Children’s Health centennial
Children’s Health centennial brochure
Children’s Health banner stands
Children’s Health hallway banners

The centennial branded materials included a brochure, direct mailers, indoor and exterior building banners, communication materials such as note cards, thank you cards, and invitations, PowerPoint and Word templates, exhibit display, presentation backdrop, brand standards guide, and a microsite.

Children’s Health exhibit display
Children’s Health invitation
Children’s Health centennial microsite

The work and collaborative effort with QMobius resulted in a successful centennial celebration that reinforced the legacy of Children’s Health, and the impact it continues to have on the community in the Dallas/Fort Worth Metroplex and beyond.