Brainspace is the world’s leading data analytics platform for investigative, eDiscovery, and compliance as part the Cyxtera brand. However, its old brand identity did not reflect the sophiscation of the product, and we were brought in to reinvigorate the brand identity.
By working closely with Cyxtera’s marketing and creative team, we were able to create a new brand identity, marketing collateral, and website that are aligned with Cyxtera’s brand guidelines, yet gives Brainspace its own unique identity and look-and-feel.
It was clear that showing the product’s user interface was critical because it is one of the strengths of the software. By using an animated video on the home page of the website that shows different aspects of the software, we were able to capture the power of Brainspace.
The new brand identity, marketing collateral, and website helped reinforce Brainspace as a world-class leader in data analytics.