Lifting a Brand to a Higher Ground

Peterson Beckner Industries is a premier steel and equipment erector for the nation’s most challenging industrial and commercial projects. Unfortunately, their old identity and website did not reflect that, and we were brought in to raise the bar.

We began by creating a comprehensive brand and message architecture built around the theme of “Building Partnerships. Lifting Expectations.” The messaging gave Peterson Beckner the tools they needed to clearly communicate their new brand position to external and internal audiences. It also provided the building blocks for the subsequent development of content for the website and other marketing materials.

With the brand position and supporting messaging clearly defined, we then created a new brand identity that reflects the company’s vision, values, and promise to its customers. This bold new look-and-feel conveys the vast size and complexity of the company’s projects, as well as its emphasis on innovation, safety, and professionalism.

As a result, the rebranding work helped Peterson Beckner tell its brand story in a way that resonates with its highly sophisticated clients and industry partners that the old identity and website could not.