NRS

Identity system, marketing collateral, advertising

NRS

A Payout on Brand Recognition

NRS (National Recovery System) is a debt recovery firm focused solely on improving the financial performance of its clients through accounts receivable collection services. When NRS decided to change its name from National Recovery System to NRS, it needed more than a name change and we were called in to renovate the brand identity.

NRS logo – Old
NRS logo – New
NRS
NRS
NRS

After careful review of the newly established brand strategy, we came up with a new logo, look-and-feel, stationery system, brand standards guide, pocket folder, brochure, trade show booth, website design, and recruitment ads.

NRS – brochure
NRS
It takes good people to collect bad debt.
We are looking for people who are in it for the money.
NRS
NRS – Exhibit Booth
NRS – pocket folder
NRS – logos

The work gave NRS a cohesive brand identity system that helps them acquire customers and employees alike to strengthen its brand.