Sustainable Trade Show Marketing

Martifer-Hirschfeld Energy Systems is a joint venture between Martifer (Portugal-based) and Hirschfeld Industries (U.S.-based). The mission of the joint venture is to bring European standards and expertise to the U.S. wind energy market combined with Hirschfeld Industries’ experience in steel fabrication and construction.

Our assignment was to develop a trade show exhibit booth that will be used at the WINDPOWER Conference & Exhibition sponsored by the American Wind Energy Association.

It was important for the exhibit booth to work within the 10’x10′ space to convey the joint venture as a solid company. We fulfilled that mission by establishing a new design combined with concise messaging.

In addition to the design, we also managed and coordinated the details of the exhibit space from production, furnishings, lighting, A/V, and delivery of the booth. To give the sales team tools they can use to engage customers, a digital sales presentation was also created.

The result was a successful trade show event that went smoothly so the client can focus on prospecting and nurturing leads.