Reinforcing a Strong Reputation for a Steel Fabricator

Hirschfeld Steel is one of the largest fabricators of steel bridges, structural, industrial, and nuclear projects in North America. When they were ready to change their name to Hirschfeld Industries, they needed more than just a name change.

Their initial request was to create a new website, but we quickly determined that they needed more than a website, and we gave their brand identity a complete overhaul from the ground up.

We began by looking at their strengths, which lie in their reputation as a top steel fabricator. We then examined their core competitors and industry to ensure Hirschfeld Industries is well differentiated and positioned.

The result was a legacy brand that was strengthened by a cohesive identity system that includes a refined logo, PowerPoint and Word templates, brand standards, marketing collateral, and website that truly reflects the strong reputation Hirschfeld Industries has for nearly a century.