Founded in 2021, Chase Oaks San Antonio started out as a remote campus of Chase Oaks Church in Dallas, Texas. As the church became a partner church rather than a satellite campus, it required its own unique brand identity but still possess the same DNA as Chase Oaks Church in Dallas.
It is essential to depict the Chase Oaks San Antonio (COSA) brand in a way that is inviting but yet true to its foundation. We developed a brand identity system and brand campaign that is non-traditional to communicate that COSA is here for good – for a good cause and here to stay.
The new visual identity is flexible yet gives COSA a cohesive brand identity system that is carried through various marketing materials and channels both in print and digital.
Not only is the design and look-and-feel important, but the messaging being communicated by COSA needs to align with its DNA.
The new brand identity for COSA is refreshing and inviting, and conveys the mission for COSA – “A community that loves God and others in a way that shows them we are here for good.”