Reinforcing a Brand with a Clear Mission

For decades, Clearly Clean has been recognized as a leader in sustainable food packaging. Their brand identity and messaging, however, did not clearly connect with food processors, retailers, and packaging distributors.

Partnering with Insight Equity and the Clearly Clean executive team, we helped bring their value proposition to life. We established milestones, regular status meetings, and planned out a schedule from the very beginning to ensure we will reach their brand launch schedule.

We started by learning the issues facing the food processing and retailing industries – and how Clearly Clean’s patented technologies and products meet or exceed sustainability requirements, outperform alternatives, and deliver operational efficiencies across the supply chain.

The new logo – an abstraction of the product – helps position the company and represents the product’s circularity. The new website clarifies and reinforces the value proposition for Clearly Clean’s audiences through its organization, content, and tone of voice. By repackaging its story, Clearly Clean is poised to claim its place as the clear leader in innovative solutions.

We also carried the new look-and-feel to other marketing materials such as trade show exhibit, brochure, inserts, business cards, and Microsoft PowerPoint and Word templates. Fresh photos of their products was also art directed and shot professionally to show off the clarity and uniqueness of their products.

The reimagined brand identity and website clearly communicate how Clearly Clean products help food processors, grocers, and packaging distributors deliver on their commitment to a sustainable future.