Growth and expansion-stage B2B organizations are in a good position to revitalize, strengthen, and grow their brand. Partnership with an agile and scalable creative agency is vital in supporting various marketing and sales needs to capture additional market share.
With years of collaboration with middle-market private equity firms and working with leadership teams of B2B organizations, we have gained specialized experience in the following industry sectors:
In brand revitalization and integration, we guide our clients through the brand cycle to ensure their brand is strategically positioned and differentiated to form the right brand perception, which leads to brand consideration and purchase.
Once the brand strategy and architecture are established, we then formulate the brand perception by developing a comprehensive brand identity system, look-and-feel, messaging, website, and create marketing campaigns plus sales enablement collateral to engage prospects/customers.
Funded startups, growth-stage, expansion-stage, and matured B2B organizations need an agile and scalable creative agency partner that is deeply rooted in B2B experience, especially when pivoting to the necessary market shift that COVID-19 has brought.
Their ability to accelerate growth relies on a trusted partner who can fill the gaps that requires specialized marketing and communication skillsets, and working closely with the founder(s)/CEO, their management team (including fractional advisors), and internal marketing teams to ensure campaigns and sales enablement resources are aligned to support revenue growth.