Identity system, marketing collateral


Reaching Beyond Customers

As a technology company that is becoming a provider of end-to-end engagement management solutions for consumers, sales channels, and employees, Parago needed to rebrand to communicate that they now help their clients reach, retain, and expand their customers base.

Parago typography standards
Parago color standards
Parago pocket folder

Their old logo and marketing materials no longer reflect the new brand so we stepped in and gave their brand a makeover. We began by discovering their core values and brand positioning, and then brought that out through a new brand identity and marketing collateral.

Parago inserts

The result was a new brand identity system that includes a stationery system, pocket folder, sale sheets, and PowerPoint presentation template that helps them reach and retain their own customer base.