How do you create big impact for a small law firm with branding? The verdict – by having all the right pieces in place done through a strategic process.
When Dan Woodall and Charles Batchelor joined forces to start their own law practice, they needed help in creating a brand that has large impact as a small law firm. To do exactly that, we started the work by first uncovering their core DNA as a small firm and created a foundational brand and messaging strategy to support that. We then developed a brand identity with a new logo, business cards, digital stationery, marketing collateral, and PR work to get the word out about the firm.
As a result of the PR efforts, multiple news articles were written about the firm in the first two weeks of its official opening.