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  • View Book (Cover)
  • View Book (Inside)
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An Academic Approach to Marketing

When John Paul II High School needed to increase enrollment, donor support, and community awareness of the newly established school, they studied different partners to help them with their marketing efforts and Bronson Ma Creative passed the test.

After we learned of their core values and unique attributes, we created a view book that was used for the school’s second annual campaign to target applicants, schools, churches, and donors. The view book needed to convey that the school has a diverse student body and a state-of-the-art facility. We captured that by utilizing day-to-day photographs of students, teachers, classes, and classroom objects in a collagé look-and-feel. We also standardized a color palette for all future marketing materials and created template sheets that were used for different information such as human resources, admissions, tuition payment options, and curriculum offered.

The final grade? John Paul II High School’s annual giving increased by 75% due to the campaign being centered around the view book. The view book has also helped define the mission and vision for the school. The development process of the view book was a life-changing experience for the students and faculty.