As a tech startup in the digital logistics space, haulme needed to generate brand awareness and leads, quickly. To help haulme establish a clear marketing road map, we had to think long term on how to get haulme to its destination.
We started the journey by developing an integrated marketing campaign to help haulme build brand awareness and generate leads in the freight logistics space for shippers and carriers. The campaign consists of content and campaign strategies, LinkedIn social selling strategy, a drip e-mail marketing campaign targeting shippers, PPC and banner ads, direct mailers, white papers to show thought leadership, animated video, and a PR program for media relations and thought leadership.
As a result, the work is strategically mapped out for the long haul on a short notice, to ensure haulme stays on course through its marketing efforts.